Customer Experience (CX) has become the go-to strategy to satisfy increasing customer demands, deliver consistent and rewarding service, retain customers and grow profitable customer relationships. The business strategy is well understood, but the execution is complex and many times elusive. Here we examine the business problem and share a proven framework to deploy a CX strategy.
Marketers increased investments in online marketing methods are incurring tactical challenges which impede ROI and strategic challenges which impact their ability to deliver the volume and quality of leads needed to achieve revenue objectives. Here we identify how marketing automation software is stepping up to help resolve these challenges.
In a meeting between Oracle and the analyst community, Mark Hurd led the discussion of Oracle’s most pressing business strategies, which he described as engineered systems, cloud, social, mobile, Customer Experience (CX) and Big Data/Analytics. Here's some musings and analysis of Oracle's progress and where they stand in the competitive market.
Unlike most other C-level executives, CMOs are without commonly accepted strategies and routine measures. This may be in part why CMO’s so often don’t have a seat at the executive table and incur such high churn. So what’s a CMO to do? Here’s the three most important stakeholders and strategies for CMOs to deliver the greatest contribution to the company, and get that seat at the executive table.
When companies move beyond just a sales cycle and get to a complete lead to customer revenue cycle, they more effectively advance those leads through the pipe, increase sales wins, grow customer acquisitions and earn more revenues. But getting there isn't easy. Here we share the business case, along with a proven framework, to achieve an integrated revenue cycle.
During Q1, 2013 we saw some changes in the continuous jockeying for CRM software market share leadership. Or more specifically, according to CRM buyers, we saw some vendors increase their presence and more importantly increase the messaging and alignment with what CRM buyers say is most important to them. Here's this quarters CRM Winners and Losers results.
The sky rocketing rise of social media has created a digital divide whereby most prospects, customers, recruits and employees are social, but most businesses are not. If businesses wish to be included in the social conversations with constituents, they must be become social enterprises. Here we identify the business problem, the business solution and specifically how to become a social enterprise.
The increasing rate of data volumes, velocities and varieties has defined the concept of Big Data, and more importantly a new opportunity to better transform data from raw form into business intelligence. Here we provide an executive’s guide to making the business case for Big Data, and empowering more people to make better business decisions.
Oracle today released an interesting Customer Experience (CX) research report performed by O’Keeffe & Company. Among the key findings that no CX business leader should fail to recognize are a CX execution chasm, obstacles which challenge CX success, lessons learned from CX pioneers and the specific business processes that offer early and high payback opportunities for CX programs.
It's clear to most that CX is an increasingly critical business strategy with measurable objectives, defined business processes and supporting closed loop analytics; but what's less clear is whether there is a CX software market sector to support this business strategy. Here we put vested interests aside and examine CX strategy, enabling technologies, and whether there is a CX software market.
HubSpot has joined the marketing automation software leaderboard, although not in the usual way. While the company's solution performs key marketing automation tasks such as lead acquisition, nurture campaigns, lead scoring, lead transfer and more, the company is a tireless advocate for inbound marketing, and offers a suite of tools to aid content creation and getting that content found on the Web.
IDC reports that the 2012 CRM software market is about $18 billion, while Gartner says it’s about $11 billion. What each analyst firm counts as “CRM software” and how they source their data leads to some differences. In this CRM software market analysis, we examine the global CRM software market size and growth, and the top CRM vendor market share rankings as reported by analyst firms.
To tackle the frequent questions surrounding social CRM planning and adoption—such as how to get started, top benefits, performance metrics, critical success factors and factors contributing to failures—we went to the source. Paul is President of The 56 Group, blogger at PGreenblog and quite literally the guy who wrote the book on customer relationship management.
Social CRM Thought Leader Brent Leary provides practical advice for SMBs planning or implementing a social CRM strategy and program—including goals, benefits, challenges, fluid customer behaviors, critical success factors, common reasons for failed programs, and why SMBs are leading the charge in social CRM adoption and success.
William (Bill) Band, VP and Principal Analyst for Forrester Research, shares highlights and best practices from his recent mobile CRM research. He also discusses specific use cases and business processes empowered by mobility, describes a five step mobile deployment approach and identifies the pitfalls to mitigate when planning your mobile CRM project.
Michael Fauscette, Director of IDC's Software Business Solutions Group, shares research data, statistics and insight that demonstrate the factors that most influence cloud adoption by market segment and business benefit—and how IaaS, PaaS and SaaS are evolving to deliver new decision and relationship value to historically transactional business systems.
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