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CRM Software Industry Solutions

Much of the customer relationship management research, information and conversation tends to be without an industry perspective. This CRMsearch channel is exclusively focused on expanding the conversation with market research, expert insight and peer advice delivered by industry. The end goal is to increase CRM software information relevance for readers and community participants by focusing on the unique objectives, constraints, requirements and criteria in their industries. CRM Industries
 
CRM Software For Vertical Markets
Vertical market CRM software solutions deliver increased fit, capability and automation for unique industry needs. While traditional CRM vendors such as Oracle and SAP offer dozens of industry solutions, the SaaS & cloud CRM providers are just delivering new vertical CRM systems at a feverish pace. Industry specific CRM software represents a growth market opportunity for the CRM industry.


CRM Industry Featured Articles
CRM Industry Software

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The Top 6 Most Effective But Least Used Retail Best Practices
Retail Best Practices Customer Experience (CX) strategies, precision marketing techniques, clienteling, consumer feedback, customer loyalty and business intelligence are untapped business growth strategies for most retailers. Here are 6 underutilized retail best practices which when effectively designed and deployed deliver impressive results before, during and after the sale.
3 stars
Retail CRM (Finally) Comes of Age
Retail CRM For the first time since the term "CRM" emerged in 1992, retailers are adopting CRM, or more specifically Retail CRM as the underlying platform to enable retail strategies such as omni-channel communications, customer experience management, social media engagement, loyalty programs, retail marketing automation and mobility. Here's why they're doing it now, and advice in how to do it right.
3.5 stars
Solving the Retail Problem of Showrooming
Showrooming Showrooming is a retail industry disruption stemming from trends in mobility and altering consumer shopping habits. It's also a serious challenge, so in this article we take a comprehensive view to share research, understand the trends and propose both strategies and tactics to mitigate the showrooming threat and capitalize on the unique advantages available to retail stores.
4 stars
How to Succeed in Omni-Channel Retailing
Omnichannel Retailing Omni-channel is no longer a differentiator. It's the new norm and a cost of doing business if you expect to retain and grow consumers – especially the most loyal consumers with the highest spend. But delivering personalized and consistent conversations across channels is a complex undertaking. Here's a 10 step omni-channel strategy and deployment framework to jump start your journey.
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3.5 stars
The Top Performing Mobile Retail Technologies
Mobile Retail Technologies Retail sales and marketing strategies are increasingly fluid as they try to keep up with consumer movements. Effectively harnessing retail mobile technologies is an area where many retailers struggle. Here I share some good market research and several retail best practices for clienteling, mobile marketing, SoLoMo, retail mobile apps and mobile POS.
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How to Create a Customer Loyalty Program That Works
Customer Loyalty Customer loyalty programs are an essential retail strategy to increasing customer share, margins and profitability. Unfortunately, most loyalty programs don't work. Forrester cites that 80% of retailers offer loyalty programs, however, two-thirds of them are ineffective, and only 12% to 15% of consumers are loyal to retailers. Here's a proven 10 step framework to build a loyalty program that works.
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4 stars
The Future of Retail
The Future of Retail Predicting the future is generally based on speculation. However, predicting the future of retail is different. Consumers are driving the future of retail and consumer behaviors are creating vast amounts of data which can tell retailers exactly what it takes to earn and retain their business. Here are the 7 retail strategies and disruptive technologies that define the future of retail.
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3.5 stars
5 Retail Big Data Examples with Big Paybacks
Retail Big Data Examples Many big brand retailers are citing big data as the source of increased consumer engagement and revenue gains. However, retail thought leaders and analysts suggest that big data is creating a digital divide between large and small retailers. My take is that big data success is less about company size, and more about creative thinking and learning from the examples of others.
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3.5 stars
CRM Design for Financial Services
Financial Services CRM CRM for financial services is like CRM in no other industry. In this blog post I share some design ideas and CRM software screenshots for the most used business processes. I also share an overarching approach in how to morph seemingly separate compliance and client account management objectives in order to achieve a single, streamlined enterprise-wide customer management system.
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3.5 stars
Easing FATCA Compliance with CRM Software
FATCA CRM FATCA is the newest compliance burden for financial services companies. However, if considered beyond its compliance mandate, it actually offers an opportunity to apply existing CRM systems and processes to a new challenge, and in the process contribute to some existing strategic objectives such as improving client data quality and growing client relationships.
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How to Use Big Data in Manufacturing
Manufacturing Big Data Big data can deliver powerful insights to manufacturers to spur improved product forecasting, more successful product introductions, improvements to the supply chain and much more. When equipping products with sensors, machine generated big data can show how a product is being consumed, when maintenance is needed and when the product is approaching the end of its useful life.
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3.5 stars
How Manufacturing CPQ Software Simplifies Complex Selling
Manufacturing CPQ Software Standardized products are on the decline. Customers want more custom products and services, with more options and variations. In response, manufacturers are turning to new Configure Price Quote (CPQ) software solutions in order to simplify and reduce the time needed to create quotes and take sale orders for complex products.
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Configure Price Quote Best Practices
CPQ Software Best Practices Configure Price Quote (CPQ) software is becoming increasingly symbiotic with CRM software and delivering new strategic capabilities to manufacturers. This article shares analyst research which quantifies the measurable benefits achieved by CPQ software adopters and the top CPQ best practices so that you can also achieve best if class performance.
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3 stars
Contract Lifecycle Management Software
Contract Management Software Manufacturers of complex products face plenty of challenges in the sales cycle, such as completing complex contracts which are labor intensive, prone to error and tend to delay sales cycles. Contract Lifecycle Management (CLM) software can resolve these challenges and as supporting research shows, can grow revenues at the same time.
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3.5 stars
Telecommunications Firms Answer the Call for CRM in the Cloud
Telecom CRM Telecommunications firms are hearing the call for cloud-based CRM, and CRM suppliers are eagerly pursuing mutually beneficial partnerships that can help them acquire more user subscriptions at businesses around the globe. Verizon resells SAP CRM in the cloud, BT offers SugarCRM and NetSuite to its telecom base and Verecloud offers Intalio CRM.
3.5 stars
CRM For Life Sciences — Challenges and Benefits
Life Sciences CRM This article tells why life sciences CRM is different than horizontal CRM, identifies the top business challenges in the life sciences industry (including biotech, pharma, cosmetics and medical device companies) and also shares how Customer Relationship Management software and strategy can directly respond to these challenges.
3.5 stars
CRM For Life Sciences — Managing Compliance Requirements
CRM for Life Sciences For life sciences companies, transparency disclosure requirements such as the Sunshine Act make compliance in areas such as customer communications and clinical research mission critical, fluid and multifaceted. Here's how life sciences businesses can manage and automate compliance measures with CRM software, content management software and enterprise social networks.
3.5 stars
Pharma CRM—Good For What Ails
Pharma CRM CRM in the pharma industry is more about influencer relationships than customer relationships, and influencer relationship management has strict legal and ethical requirements regarding how close drug companies can get with the physicians that are the influencers. With an indirect route to customers and a slew of federal requirements, specialist CRM vendors have emerged to accommodate pharma CRM.
3 stars
States and Federal Government Embrace Cloud CRM
Government CRM State and federal Government agencies are turning to the cloud en masse for the same reason many enterprises are—to get through tough times on as little cash outlay as possible. The search is on for hosted business software applications; and close to the top of that list for a move to the cloud is CRM, a move fueled by the U.S. governments embrace of the cloud and constituent transparency.
3.5 stars
The Rise of Field Services CRM
Field Services CRM Field services CRM has evolved from Field Force Automation Systems to CRM software applications designed to support field based staff and business objectives. The integration of field services automation and CRM combines to support technician dispatch, work orders, project delivery, increased sales, invoicing and consistently meeting customer expectations.
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Field Services CRM: Four Essential Best Practices
CRM Field Services Effective field services CRM utilization can limit the number of trips necessary to deliver services, drive upsell and cross sell opportunities, ensure service agreement renewals are not missed, enhance customer loyalty and improve the overall customer experience. Here we identify the top 4 field services CRM best practices to achieve these business objectives.
3 stars
CRM For Nonprofits—12 Steps to Hiring Your Chief Relationship Officer
Non Profit CRM CRM for Non-Profits may not apply the same CRM software features sets such as Sales Force Automation (SFA) or customer support, but the objectives and purpose are no less critical — Nor is the person who champions the many Not-For-Profit relationships. When selecting the right CRM system for your nonprofit organization, treat it like hiring a Chief Relationship Officer.
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4 stars
CRM Retail Industry Trends in Western Europe
CRM Retail Europe Western European retailers are attracting shoppers through smart inventory choices, competitive pricing – and integrated CRM software with social CRM. In this article, analysts Forrester and IDC forecast the retail outlooks in the European Union and comment on the need for increased integration between CRM and POS, ERP and other business systems.
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3.5 stars
Leveraging CRM Software in Higher Education
Higher Education CRM Higher education CRM software systems are being used to streamline operations, cut costs, enhance revenue generation activities and improve management. The advantages of Constituent Relationship Management software and strategies are overwhelming. Shared and centralized donor data can be mined to produce new insights about the donor base and new potential campaigns.
4 stars
The Professional Services CRM Market Is In Full Swing
Professional Services CRM The Professional Services CRM software market is increasingly adopting cloud computing, SaaS solutions as well as integration with professional services automation (PSA) systems. However, this industry faces some unique challenges regarding CRM software selection and deployment. This article applies an industry perspective to the customer relationship management software market.
crm
3 stars
Successful Public Sector CRM: It's The Incentive, Stupid
Public Sector CRM With public sector CRM, the incentive structure is different from that in private enterprise. Those determined to field a successful Constituent Relationship Management program in government must identify what incentives citizens will respond to, and align the CRM program to use such an incentive structure. Here we look at the challenges and solutions of Government CRM.
crm
3.5 stars
The SaaS CRM Market Is Evolving Vertically
SaaS Evolution SaaS software providers are beginning to abandon their generic all-things-to-all-people product approach and instead refine their products to meet specific industry and customer market segmentation needs. There are deep business process and functional differences for many vertical markets. Catering to these differences will provide the next chapter of SaaS CRM evolution.


More References
More References

  • CRMforecast.com provides some good CRM software industry content for the financial services, government, healthcare, telecommunications and professional services markets.

  • CRMlandmark.com provides a vertical market directory for various CRM industry solutions.

 

 

 

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