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Telecommunications Firms Answer the Call for CRM in the Cloud |
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Telecommunications firms are hearing the call for cloud-based CRM, and CRM suppliers are eagerly pursuing mutually beneficial partnerships that can help them acquire more user subscriptions at businesses around the globe. Verizon resells SAP CRM in the cloud, BT offers SugarCRM and NetSuite to its telecom base and Verecloud offers Intalio CRM. |
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Pharma CRM—Good For What Ails |
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CRM in the pharma industry is more about influencer relationships than customer relationships, and influencer relationship management has strict legal and ethical requirements regarding how close drug companies can get with the physicians that are the influencers. With an indirect route to customers and a slew of federal requirements, specialist CRM vendors have emerged to accommodate pharma CRM. |
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States and Federal Government Embrace Cloud CRM |
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State and federal Government agencies are turning to the cloud en masse for the same reason many enterprises are—to get through tough times on as little cash outlay as possible. The search is on for hosted business software applications; and close to the top of that list for a move to the cloud is CRM, a move fueled by the U.S. governments embrace of the cloud and constituent transparency. |
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The Rise of Field Services CRM |
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Field services CRM has evolved from Field Force Automation Systems to CRM software applications designed to support field based staff and business objectives. The integration of field services automation and CRM combines to support technician dispatch, work orders, project delivery, increased sales, invoicing and consistently meeting customer expectations. |
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Field Services CRM: Four Essential Best Practices |
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Effective field services CRM utilization can limit the number of trips necessary to deliver services, drive upsell and cross sell opportunities, ensure service agreement renewals are not missed, enhance customer loyalty and improve the overall customer experience. Here we identify the top 4 field services CRM best practices to achieve these business objectives. |
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CRM For Nonprofits—12 Steps to Hiring Your Chief Relationship Officer |
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CRM for Non-Profits may not apply the same CRM software features sets such as Sales Force Automation (SFA) or customer support, but the objectives and purpose are no less critical — Nor is the person who champions the many Not-For-Profit relationships. When selecting the right CRM system for your nonprofit organization, treat it like hiring a Chief Relationship Officer. |
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CRM Retail Industry Trends in Western Europe |
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Western European retailers are attracting shoppers through smart inventory choices, competitive pricing – and integrated CRM software with social CRM. In this article, analysts Forrester and IDC forecast the retail outlooks in the European Union and comment on the need for increased integration between CRM and POS, ERP and other business systems. |
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Leveraging CRM Software in Higher Education |
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Higher education CRM software systems are being used to streamline operations, cut costs, enhance revenue generation activities and improve management. The advantages of Constituent Relationship Management software and strategies are overwhelming. Shared and centralized donor data can be mined to produce new insights about the donor base and new potential campaigns. |
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The Professional Services CRM Market Is In Full Swing |
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The Professional Services CRM software market is increasingly adopting cloud computing, SaaS solutions as well as integration with professional services automation (PSA) systems. However, this industry faces some unique challenges regarding CRM software selection and deployment. This article applies an industry perspective to the customer relationship management software market. |
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Successful Public Sector CRM: It's The Incentive, Stupid |
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With public sector CRM, the incentive structure is different from that in private enterprise. Those determined to field a successful Constituent Relationship Management program in government must identify what incentives citizens will respond to, and align the CRM program to use such an incentive structure. Here we look at the challenges and solutions of Government CRM. |
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The SaaS CRM Market Is Evolving Vertically |
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SaaS software providers are beginning to abandon their generic all-things-to-all-people product approach and instead refine their products to meet specific industry and customer market segmentation needs. There are deep business process and functional differences for many vertical markets. Catering to these differences will provide the next chapter of SaaS CRM evolution. |
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