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Newly Published CRM Articles

	Gamified CRM — As Compelling As Smashing Birds Into Pigs
	CRM gamification is coming to the forefront and promising user productivity and other bottom-line benefits. Gartner forecasts that by 2015, "more than 50 percent of organizations that manage innovation processes will gamify those processes... and more than 70 percent of Global 2000 organizations will have at least one gamified application."
	Sugar CEO, Larry Augustin Shares Vision, Business Execution and the Future of SugarCRM
	Larry Augustin, serial entrepreneur and SugarCRM CEO, discusses the three underlying constructs which guide the company and product direction, the company's business performance achievements and milestones, and how SugarCRM will advance in a competitive marketplace to earn greater differentiation, competitive advantage and continued growth.
	Revenue Disruption—Revenue Performance Management and the Cure for Revenue Dysfunction
	Phil Fernandez, CEO of Marketo, squarely explains how a historical failure in sales and marketing alignment along with a disruptive change in the way buyers buy creates a revenue dysfunction that stifles revenue growth. In his new book, Revenue Disruption, he also shows how to cure this ill using new thinking and Revenue Performance Management.
	The Best Practices of the Best Marketers—In Lead Acquisition
	Our most recent research study set out to answer one question: What are the best performance B2B marketers doing to acquire, grow and retain more customers? To discover the best practices of the best marketers we first identified the best marketers and then identified how they use strategy, process and technology differently or better than their peer groups.
	SugarCon 2012—A Recap
	SugarCRM's SugarCon gave plenty to talk about, but the top take-away messages that most grabbed my attention and forecast what we can expect to see from this company included the company's business performance execution, the release of Sugar 6.5 and the three underlying constructs that collectively set the vision and traverse through to the application design and value proposition.
	Mobile CRM—Mobility and Social Team for Increased User Productivity
	Rebecca Wettemann, VP and founding partner of Nucleus Research, published a research report that found adding mobile device access to CRM made sales people 14.6% more productive, adding social and mobile access together increased productivity by 26.4%, that 74% of organizations have enabled some form of mobile CRM access and that 67% of mobile CRM users use an iPhone.

Salesforce Service Cloud 3 Morphs Social & Support The Salesforce.com Service Cloud 3 (SC3) is far more than a call center software upgrade; Its an innovative CRM software release that morphs traditional case management with social media for synergistic customer support and satisfaction Read more. 1 2 3 4 5

Most Read CRM Software Reviews

	Salesforce.com CRM Review
	Salesforce.com is the cloud CRM movement pioneer. With its substantial size, it no longer leads the industry in terms of revenue growth, however, in absolute terms of SaaS CRM revenues, customer acquisitions and user subscriptions the company is the clear market share leader. In this Salesforce.com CRM review we examine strengths and weaknesses of an industry leader.
	Microsoft Dynamics CRM Review
	Despite being a late entrant to the SaaS CRM software market, Microsoft has acquired more CRM customers than any other vendor in its limited period and is using its momentum to alter the market in terms of platform capabilities, ubiquitous deployment and subscription pricing. In this Microsoft Dynamics CRM review we examine how Microsoft intends to achieve a leadership position.
	Oracle CRM On Demand Review
	When it comes to CRM in the cloud, the market has watched Oracle's near schizophrenic position regarding the validity of SaaS in the business software marketplace. But despite some initial reservations, Oracle has made up lost time, secured market share and advanced their Oracle CRM on Demand solution to earn a competitive leadership position in the cloud marketplace.
	SAP Business ByDesign CRM Review
	With its on-premise SAP CRM product, SAP is arguably the CRM software industry leader. Now SAP looks to expand CRM market share in the cloud with its on-demand solution, Business ByDesign. This independent SAP Business ByDesign review goes in depth to assess competitive strengths, weaknesses and costs of the SAP CRM cloud solution.

CRM Thought Leaders In Their Own Words

	The Lessons and Insights for Social CRM Success
	To tackle the frequent questions surrounding social CRM planning and adoption—such as how to get started, top benefits, performance metrics, critical success factors and factors contributing to failures—we went to the source. Paul is President of The 56 Group, blogger at PGreenblog and quite literally the guy who wrote the book on customer relationship management.
	Key Considerations for Social CRM Strategies and Deployments
	Social CRM Thought Leader Brent Leary provides practical advice for SMBs planning or implementing a social CRM strategy and program—including goals, benefits, challenges, fluid customer behaviors, critical success factors, common reasons for failed programs, and why SMBs are leading the charge in social CRM adoption and success.
	Mobile CRM—Converging Trends, Best Practices & A Recommended Deployment Approach
	William (Bill) Band, VP and Principal Analyst for Forrester Research, shares highlights and best practices from his recent mobile CRM research. He also discusses specific use cases and business processes empowered by mobility, describes a five step mobile deployment approach and identifies the pitfalls to mitigate when planning your mobile CRM project.
	All Things Cloud—CRM and the Journey to the Cloud
	Michael Fauscette, Director of IDC's Software Business Solutions Group, shares research data, statistics and insight that demonstrate the factors that most influence cloud adoption by market segment and business benefit—and how IaaS, PaaS and SaaS are evolving to deliver new decision and relationship value to historically transactional business systems.

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Making The Journey From CRM To Social CRM

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