CRM Software in India Insights and Vendor Snapshots
CDC's Pivotal CRM Software in India
CDC, like all CRM software providers, has felt the adverse regional economic impact. According to Gerald Prabhu, Executive Director, Strategic Alliance & Marketing, CDC CRM Solutions, "There were many projects, especially in verticals such as capital markets, wealth management and real estate that shunned their projects. We had at least eight such opportunities (in the contract stage) that didn't materialize."
However, despite a global and regionally challenged economic climate, CDC's Pivotal customer relationship management software solution retains an extensive customer base in India. The enterprise software products Microsoft technology foundation and flexible development tools permit customers and business partners to adapt the solution to accommodate unique business processes and challenging functionality requirements.
CDC's Pivotal CRM software is a leading financial services and insurance CRM solution player in the India market. The company pursues an India market strategy based on the assumptions that no one size fits all, process based solutions provide competitive differentiation, and industry specific CRM products deliver superior business fit. Pivotal CRM software offers industry specific solutions tailored for the following markets:
- Financial Services
- Home Building & Real Estate
- Legal Services
- Municipal Government
- Regulated Management
- Senior Living
- Training & Course Management
According to Prabhu, Pivotal has been established for more than 10 years in the India market primarily focusing on the financial services industry. The company began operating its software development center in India over six years ago. Today, Pivotal CRM counts more than 20 enterprise software customers in the financial services industry with an average of 3000 seats – putting them in direct competition to Oracle Siebel and SAP. However, not to leave the Indian SMB market behind, the company has launched pivotal LITE for small and midsize businesses.
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