By Software Scope |
Marketo delivers a software as a service (SaaS) marketing automation system with sophisticated lead acquisition and lead management capabilities, including multi-channel campaign management, email marketing, landing pages, forms, lead scoring, social media integration, CRM software integration and rich reporting.
Primary competitor marketing automation vendors of similar marketing software scope include Act-On Software, Eloqua, Genius.com, HubSpot, IBM Unica, Neolane, Oracle CRM on Demand, Pardot, Silverpop and Teradata Aprimo. |
By Customer Size |
Marketo targets small and midsize businesses (SMB), but is steadily moving upstream into the enterprise market.
Marketing automation software competitors with greater concentration of customers in the enterprise market include Eloqua, IBM Unica and Teradata Aprimo.
Primary marketing software competitors which primarily serve the SMB market, but occasionally acquire enterprise customers, include Genius.com, Neolane, Oracle CRM on Demand and Silverpop. |
By Vertical Market |
Marketo is in largest part a horizontal lead management and marketing automation software system, however, the company has acquired concentrated numbers of customers in several industries, including advertising and marketing, business and professional services, communications, healthcare, information services, manufacturing and hardware, non-profit and education, and software technology.
The closest marketing software competitor to target comparable vertical markets is Eloqua, who retains industry customers in financial services, health and pharmaceuticals, media and information networks, professional services, real estate and hospitality, software and technology, and sports and entertainment. |
By Delivery Model |
Marketo delivers a cloud-based or software as a service (SaaS) lead management and marketing automation application from remote data centers using a subscription pricing model. The application is not available on-premises or as a private cloud solution.
Primary SaaS marketing software competitors with the same cloud deployment model include Act-On Software, Eloqua, Genius.com, HubSpot, IBM Unica, Neolane, Oracle CRM on Demand, Pardot, Silverpop and Teradata Aprimo. |
By Geography |
Marketo is predominantly sold, implemented and supported in the United States. However, through business partners and satellite offices the company has begun to branch out in Europe and Asia Pac.
Other marketing software vendors with global distribution, multi-currency management and multiple language editions who more broadly serve a worldwide customer base include IBM Unica and Teradata Aprimo. |
By Price Point |
With pricing in the range of $1,200+ to $3,600+ per month, Eloqua is at the high end of marketing automation software pricing.
The primary marketing software competitors also at the high end of software pricing include Eloqua, IBM Unica and Teradata Aprimo. |
