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Marketo Products
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Marketo
Product
Customer Segment Sales Distribution Product
Comments
Marketo Lead Management All
Segments
Largely
Direct
Marketing automation software capabilities include the full lead management life cycle
Marketo Sales Insight All
Segments
Largely
Direct
Helps sales reps prioritize, understand and interact with the hottest sales leads and opportunities
Marketo Social Marketing All
Segments
Largely
Direct
Online engagement components used over social networks to aid engagement and expand reach
Marketo Revenue Cycle Analysis All
Segments
Largely
Direct
Delivers marketing analytics which measure campaign performance to marketing ROI
Marketo Spark Small
Business
Largely
Direct
Delivers a reduced footprint marketing software edition for small business customers


Marketo Marketing Automation Software

Marketo's Lead Management helps marketers acquire, nurture and qualify more sales-ready leads with less effort while Marketo Sales Insight helps sales staff prioritize and interact with the best leads to maximize their time and accelerate sales cycles.

Key components and capabilities of the Marketo Lead Management software include:

  • Lead Generation
  • Lead Nurturing
  • Lead Scoring
  • Website Monitoring
  • Email Marketing
  • Landing Page Optimization
  • Social Media Marketing
  • Marketing Lead Database
  • Marketing Asset Management
  • Marketing ROI Analytics

Key components and capabilities of the Marketo Sales Insight software include:

  • Best Bets and Watch List
  • Behavior Tracking
  • Mobile Access
  • Insight to Action
  • Anonymous Web Traffic Analysis
  • Salesforce CRM Integration

Key components and capabilities of the Marketo Revenue Cycle Analytics software include:

  • Revenue Cycle Explorer
  • Revenue Cycle Modeler
  • Planning & Forecasting
  • Executive Insights
  • Analytics Engine


Pricing

Marketo's marketing automation software is available in three editions according to a number of parameters that proximate company size and marketing sophistication.

  • Pricing for the Marketo Spark edition starts at about $1000 per month.
  • Pricing for the Standard edition starts at about $2000 per month and includes 10 users.
  • Pricing for the Select edition starts at $3200 per month and includes 25 users.

Marketo introduced Spark in October 2011. This newest edition is aimed largely at small businesses, and comes with a reduced subscription fee starting at about $995.00 per month with an annual contract, or a higher price if a quarterly contract. Marketo discontinued its SMB edition, which started at $1200 per month, supported up to 3 users, and actually didn't have some functionality that the newer and lower cost Spark edition does offer. Key features not included in Spark include email testing and deliverability assistance, revenue cycle reporting, granular user permissions and rights management, API access, and the Sales Insight—although some of these features can be purchased for additional fees a la carte.

Each marketing automation software edition varies by number of users supported, database size, software feature sets and customer support levels. All editions come with email support while the Professional and Enterprise editions also include telephone support. Marketo insists upon minimum one year contracts.

Marketo products sold separately include, but are not limited to, Sales Insight beginning at about $49.00 per seat per month and Revenue Cycle Analytics beginning at about $1,500 per month. Additional fees apply for items such as dedicated IP addresses, enhanced email deliverability services, integration to CRM systems other than Salesforce.com, customer support packages and various other services. Contact Marketo directly for additional restrictions, parameters and additionally priced products that may pertain to each software edition.


Technology

Marketo is a native thin-client, browser-based web application developed using the Salesforce.com Force.com platform as a service (PaaS) toolkit and operates on a MySQL database. Force.com powers all of the Salesforce Customer Relationship Management applications. The tight integration to Salesforce.com provides seamless data transfer, security and authentication processes. Marketo is hosted in Rackspace data centers.

 

 

Marketo

 

 

About Marketo

Since its founding in 2006, Marketo has risen to become a leading provider of marketing and lead management software solutions. The company emphasizes revenue cycle management and is a prolific provider of useful marketing content. The Marketo product is known for its quick implementation, ease of use, tight integration with salesforce.com and satisfied users.

 

 

Quote

In our second year of using Marketo, we now drive significantly more sales opportunities with the same budget and have increased sales-ready leads by 400%."

John Watton, VP Marketing, ShipServ

 

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