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Microsoft Dynamics CRM Competitors

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Reviewing the Microsoft CRM Competitive Landscape By Major Market Criterion

By Software Scope Dynamics CRM offers a broad CRM suite with a focus on Sales Force Automation (SFA) and strong application development platforms.
Primary cloud CRM competitors of similar software scope include Oracle CX (which includes Oracle Sales Cloud, Marketing Cloud and Service Cloud) and
Primary on premise competitors of similar software scope include Oracle CX, Sage and SAP CRM.
By Customer Size Microsoft CRM has historically catered to the small and midsize business (SMB) market, however, is steadily extending to the global enterprise market.
Primary SMB competitors include NetSuite CRM+, Sage,'s Professional Edition and SugarCRM.
Primary enterprise competitors include Oracle CX (aka Oracle Marketing Cloud, Sales Cloud and Service Cloud),'s Unlimited Edition and SAP CRM.
By Vertical Market Dynamics CRM does not focus on industry-specific solutions, however, empowers partners with its XRM framework, application development platform and Dynamics Marketplace or Pinpoint app store to develop and distribute industry-specific solutions. This strategy works particularly well for Microsoft in large part due to its extremely mature ISV and VAR partner channels. Microsoft is also advocating micro-verticals among its channel as a means for partners to carve out unique business segments. This highly focused niche strategy is beginning to take shape and we expect greater traction in the near term.

At the most recent Customer 360 conference, Gartner shared that per their reference checks Dynamics CRM was most commonly deployed in the automotive, business services and financial services industries.

Microsoft CRM competitors which also offer development frameworks, third party ecosystems and marketplaces for expanding into vertical markets include NetSuite's NS-BOS PaaS and, SAP CRM's SDK and mature ecosystem,'s and AppExchange, Sage CRM's Partner Solution Source, SugarCRM's open source foundation and SugarExchange and Zoho's online Marketplace.

By Delivery Model Dynamics CRM is delivered in both the Software as a Service and on-premise models.
The primary competitors offering similar choice in deployment are Oracle CX (with its Sales Cloud, Marketing Cloud and Service Cloud), Sage CRM and SugarCRM.

Dynamics CRM competitors for SaaS deployment are, SugarCRM and a plethora of start-up and emerging growth cloud CRM vendors who offer impressive solutions.
Microsoft CRM competitors in the on-premise market include Infor SalesLogix and SAP CRM.

By Geography With global distribution, localized support for 40+ international regions and 41 language sets, Microsoft CRM solutions are worldwide and compete with other global leaders, irrespective of any particular region, including NetSuite CRM+, Oracle CRM/CX,, SAP CRM and SugarCRM.

A Microsoft CRM weakness is immature global system integrator (GSI) partnerships. Microsoft CRM competitors such as Salesforce have an anchor GSI (Accenture) and significant relationships with all GSIs. Microsoft has partnerships with GSIs but they are immaterial and every GSI has far deeper relationships with Dynamics competitors.

By Price Point At USD $15 to $65 per user per month, Dynamics CRM online is the lowest cost SaaS CRM solution among the market leading players.
The primary Dynamics CRM competitors of similar price points are SugarCRM at $360 per user per year,'s Professional Edition at $65.00 per user per month and Oracle's CRM on Demand at $75.00 per user per month.



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