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 North American CRM Software Market

The United States leads the world in Customer Relationship Management software investment, deployment and payback. America consumes approximately 58% of the total global CRM market. The U.S. also leads in both software as a service (SaaS) CRM adoption and social CRM deployments. In fact, SaaS CRM applications such as Salesforce.com continue to outpace the rest of the market and show increased market share in the U.S. Interestingly enough, while several of the top open source CRM systems are developed in the U.S., American companies have not embraced open source CRM products nearly as much as other global regions. North America CRM
 
North America CRM Market
As the North American enterprise CRM software market has become saturated and the small business market has achieved widespread CRM adoption, software vendors are converging in the middle market and offering new tools and technologies such as software as a service, social CRM and open source CRM solutions in order to attract the last untapped and possibly most lucrative market segment.


North America CRM Software Market Featured Articles
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Global CRM Implementation Challenges
Global CRM Challenges America is the largest exporter in the world, so its not surprising that many CRM software implementations performed in America have tentacles which extend to many other parts of the world - and present unique CRM implementation challenges. This article identifies global CRM obstacles so they can be mitigated and some common lessons learned that are often overlooked. More ...
   

North America CRM News & Thought Leadership Views
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  Nucleus Research Projects Oracle and IBM as Top Software Vendors
article In its annual forecast, analyst firm Nucleus Research claims SAP is innovation free while Microsoft meanders in a visionary vacuum, leaving the top enterprise software market to be battled among Oracle and IBM. Nucleus recommends that "Vendors that haven't partnered up with Oracle or IBM should look quickly to do so, or they may find themselves without customers when the dance is over." Go To ...Go To
   

U.S. Market Briefs
More References

  • IDC Research Shows "SaaS on a Tear"
    According to IDC research, Software as a Service is on "a tear" with revenue set to grow at six times faster than all software and SaaS expected to show compound annual growth (CAGR) of about 26% up to 2014. "Software will never be the same again" said IDC's Robert Mahowald, announcing the results during an IDC webinar. The research survey also illustrated that the perpetual software license market began significant degradation with a fall of $7 billion in 2009. The report, Worldwide Software as a Service 2010-2014 Forecast: Software Will Never Be the Same, also revealed that Enterprise Resource Planning (ERP) software projects would be particularly hard hit with ERP upgrades being delayed or cancelled and with CAGR expected to be just 5%. The IDC research found that most SaaS is being delivered to US companies, which currently have 71% of the cloud computing market, but by 2014, SaaS adoption will become more global. Despite this aggressive pace toward SaaS, IDC found that 26% of companies were still resistant to the cloud computing delivery model, saying that had no plans at all for a move to the cloud. This rose to about 40% for companies with fewer than 100 employees. End

  • IT Budgets Growing
    Over half of IT managers plan to ramp up budgets in the coming year, with only 16% planning cuts. So says the latest CIO Economic Impact Survey included in CIO magazine, which polled over 250 IT leaders. The survey also reveals 64% plan to increase IT capital investments in the next year, up 8% from April. CIOs will direct new budget dollars toward applications (50%), Web and mobile (42%), and compensation (40%). The tough economic climate seems to have spurred adoption of alternative IT models. More than half of those surveyed said they chose cloud computing, on-demand services and software as a service (SaaS) solutions because they reduced hardware infrastructure costs (53%) and provide on demand scalability (52%). In terms of IT staffing, 41% said cloud offerings have helped reduce personnel costs and only 35% plan to increase spending on full-time staff. Offshore outsourcing remains steady, with 71% of CIOs keeping budgets the same for short-term projects. End


More References More References
More References

  • CRMforecast.com delivers CRM industry coverage for the North American market as well as regional coverage for other global areas.

  • CRMlandmark.com offers CRM survey results, buyer evaluation guides, CRM product reviews, well written content articles and is home to the original CRM leaderboard.

 

 

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Enterprise software spending in North America will experience consistent growth through 2014, when spending in North America will surpass $143.6 billion, up from $110.8 billion in 2010.

~ Gartner

 

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 U.S. CRM Market Facts & Figures
  • The number of CRM software users in the United States is forecast to grow from 7.5M in 2013 to 13.1M in 2018.
    Source: Transparency Market Research
  • 80% of all CRM software is sold in North America and Western Europe.
    Source: Gartner
  • The AMI Worldwide SMB Cloud Service study predicts a 25% compound annual growth rate (CAGI) for hosted business application services spending in the U.S. through 2014—about five times the rate of on-premises software sales growth.
  • In close alignment, IDC forecasts 30% growth in the public IT cloud services spending - with SMBs representing a hot market for cloud computing solutions.
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