SAP Software Product Reviews

SAP ERP & CRM Product Portfolio

SAP's software product portfolio includes SAP Business Suite software for large organizations; SAP Business All-in-One solutions, the SAP Business ByDesign SaaS solution, and the SAP Business One application for SMB (small and midsize businesses); The SAP BusinessObjects portfolio, sold from small to large companies; SAP solutions for sustainability to help enable organizations' sustainability initiatives, and The SAP NetWeaver technology platform. Key ERP and CRM applications include the following.

SAP Product	Customer Segment	Sales Distribution	Market Sizing
SAP Business Suite 7	Large enterprises	Direct	Designed for companies with 2,500+ staff and select vertical markets.
SAP Business All-in-One	SMB	Direct and channel	Upper middle market (500 to 2,500 staff) on-premise ERP and CRM solution.
SAP Business ByDesign	SMB	Direct and channel	Lower middle market (100 to 500 staff) software as a service (SaaS) ERP and CRM system.
SAP Business One	Small business	Channel	Small business (less than 100 staff) on-premise ERP and CRM application.

SAP Market Sizing

Key to understanding SAPs business application product portfolio and target markets is understanding their market sizing and customer definitions.

SAP recognizes that lower midsize enterprises (100-999 employees) represent the largest opportunity in the SME market and the company has aggressively ramped up to grow this customer share. There are ~1.3 million companies in this segment representing more than half of the SME revenue opportunity.

Thus far SAP is showing success in growing SMB market share – but significantly lower than in the LE segment. Overall, the competitor landscape is highly fragmented with many local players.

SAP SMB Product Positioning

A suite solution designed for small businesses who have outgrown small business accounting-only software products.

An online, cloud computing solution designed for companies desiring the software-as-a-service (SaaS) value proposition.

An enterprise-wide, fully integrated ERP & CRM business software application delivered along industry solutions.

10 to 100 staff
On-premise or hosted (not SaaS)
2 to 6 implementation period
500 add-on products
Support for 20 languages and 40 country specific versions

100 to 500 staff
On-demand, SaaS deployment
Subscription pricing
4 to 8 week implementation
50+ partner products
Support for 4 languages with 6 country specific versions

500 to 2,500 staff
On-premise or hosted (not SaaS)
8 to 16 week implementation
Deeper back office functionality
775 add-on products
Support for 25 languages and 52 country specific versions

With over 100,000 global customers, SAP is the largest ERP and CRM software manufacturer. The company delivers its flagship SAP Business Suite 7 for enterprise companies. SAP addresses the SMB market with SAP Business All-in-One for the upper midmarket, SAP Business ByDesign for the software as a service (SaaS) market and SAP Business One for the small business market.

102,500 customers (August 2010)
> 80,000 SME customers
> 61,000 SME channel customers
> 10,000 partners
> 3,000 VARs