How Much Should You Invest in Innovation?
Apple invests 5% of its revenues in R&D. Facebook invests 13%, Google 16% and Amazon now invests 28% in R&D. So how much should you invest? Here are perspectives and methods to align innovation budgeting with revenue targets, provide comparison to peers and industry averages, and suggest how much money you may want to invest to achieve your innovation goals. More innovation ...
 By Chuck Schaeffer  4/4/2021  Permalink  Keyword #innovation  Posted in CRM Improve
The Salesforce CRM Renewal Dilemma
For many Salesforce customers the CRM renewal comes with a surprise. They are told they need to upgrade to the next CRM pricing tier, or their initial CRM purchase was some type of sweetheart deal that is now expired, or some other factor that results in a price increase. The price escalations often range from 15 to 50 percent. Unless they previously negotiated price caps what choice do they have? Fortunately, they do have options. Here they are. More Salesforce renewal dilemma ...
By Chuck Schaeffer 3/21/2021 Permalink Keyword #salesforce Posted in CRM Selection
CRM Software Request for Proposals: Valuable Discovery or Waste of Time?
Most CRM software RFPs fail to surface measurable weaknesses, limitations and meaningful differences among competing CRM applications. There are three methods to improve upon ineffective RFPs. You can fix them for moderate results, append them for better results or replace them for the best results. This post shows how to improve or replace CRM RFPs. More CRM RFP improvements ...
By Chuck Schaeffer 3/7/2021 Permalink Keyword #crm-select Posted in CRM Selection
Is Salesforce Worth the Price Premium?
Salesforce is the market share leader. That position has earned the company a significant price premium when compared to alternatives such as Microsoft Dynamics, Oracle CX and SAP CRM. Whether the price premium pays dividends or just results in higher total cost of ownership (TCO) depends on how you use it. This article explains when the price premium makes sense, and when it doesn't. More Salesforce Price Premium ...
By Chuck Schaeffer 2/28/2021 Permalink Keyword #retailcrm Posted in CRM Software
How to Choose the Best CRM Software for your Retail Company
When looking for the best retail CRM software many novices evaluate technology features. That's a mistake as CRM software features and functions may or may not deliver retail business results. A better approach is to start with the most strategic retail objectives and then identify the CRM software capabilities that directly accelerate those goals. More Retail CRM selection ...
By Chuck Schaeffer 2/7/2021 Permalink Keyword #retailcrm Posted in Retail CRM
CRM Selection Insights that I've learned from 30 Years of CRM Consulting
CRM software selection insights share learning that reduces time and increases the likelihood of finding the best CRM software for your company. Based on more than three decades of CRM consulting experience, this post shares some of the most important CRM software selection insights to make the best decision when choosing CRM software. More CRM selection experience ...
By Chuck Schaeffer 1/24/2021 Permalink Keyword #bestcrm Posted in CRM Selection
What is Customer Relationship Management?
For many people reviewing CRM software, CRM is not what they think it is. Well, that is, if they think that CRM is software. That's an easy mistake to make. The truth is CRM software is a tool to achieve CRM, and CRM is a business strategy aimed at growing mutually rewarding customer relationships at scale. Understanding how the two work together delivers the most impactful results. More CRM defined ...
By Chuck Schaeffer 1/3/2021 Permalink Keyword #crmdefined Posted in CRM Software
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