Is Salesforce Worth the Price Premium?
Salesforce is the market share leader. That position has earned the company a significant price premium when compared to alternatives such as Microsoft Dynamics, Oracle CX and SAP CRM. Whether the price premium pays dividends or just results in higher total cost of ownership (TCO) depends on how you use it. This article explains when the price premium makes sense, and when it doesn't. More Salesforce Price Premium ...
 By Chuck Schaeffer  2/28/2021  Permalink  Keyword #retailcrm  Posted in CRM Software
How to Choose the Best CRM Software for your Retail Company
When looking for the best retail CRM software many novices evaluate technology features. That's a mistake as CRM software features and functions may or may not deliver retail business results. A better approach is to start with the most strategic retail objectives and then identify the CRM software capabilities that directly accelerate those goals. More Retail CRM selection ...
By Chuck Schaeffer 2/7/2021 Permalink Keyword #retailcrm Posted in Retail CRM
CRM Selection Insights that I've learned from 30 Years of CRM Consulting
CRM software selection insights share learning that reduces time and increases the likelihood of finding the best CRM software for your company. Based on more than three decades of CRM consulting experience, this post shares some of the most important CRM software selection insights to make the best decision when choosing CRM software. More CRM selection experience ...
By Chuck Schaeffer 1/24/2021 Permalink Keyword #bestcrm Posted in CRM Selection
What is Customer Relationship Management?
For many people reviewing CRM software, CRM is not what they think it is. Well, that is, if they think that CRM is software. That's an easy mistake to make. The truth is CRM software is a tool to achieve CRM, and CRM is a business strategy aimed at growing mutually rewarding customer relationships at scale. Understanding how the two work together delivers the most impactful results. More CRM defined ...
By Chuck Schaeffer 1/3/2021 Permalink Keyword #crmdefined Posted in CRM Software
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