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Seismic Shifts in the CRM Software Market

The beginning of a new year is a good time to assess the trajectory of the CRM software market. A clear understanding of CRM direction aids planning to tap into new capabilities, better leverages CRM software with other technology movements and can accelerate your business and systems objectives. Here are four market shifts that will impact the trajectory and value of CRM software. More CRM software market shifts...

By Chuck Schaeffer   1/15/2022    Permalink    Keyword #CRM    Posted in CRM

The Customer Relationship Management Evolution in 2022

There are a lot ways the Customer Relationship Management software market continues to evolve. But from my vantage point I find the most telling evidence of CRM software maturity is based on who benefits. And over three decades I have observed a clear pattern of evolving beneficiaries - from managers to users to customers to communities. More CRM evolution ...

By Chuck Schaeffer   1/2/2022    Permalink    Keyword #CRM    Posted in CRM

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