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Is Salesforce Worth the Price Premium?

Salesforce is the market share leader. That position has earned the company a significant price premium when compared to alternatives such as Microsoft Dynamics, Oracle CX and SAP CRM. Whether the price premium pays dividends or just results in higher total cost of ownership (TCO) depends on how you use it. This article explains when the price premium makes sense, and when it doesn't. More Salesforce Price Premium ...

Author By Chuck Schaeffer   Calendar 2/28/2021   Trackback Permalink   Hashtag Keyword #retailcrm   Filed In Posted in CRM Software



How to Choose the Best CRM Software for your Retail Company

When looking for the best retail CRM software many novices evaluate technology features. That's a mistake as CRM software features and functions may or may not deliver retail business results. A better approach is to start with the most strategic retail objectives and then identify the CRM software capabilities that directly accelerate those goals. More Retail CRM selection ...

Author By Chuck Schaeffer   Calendar 2/7/2021   Trackback Permalink   Hashtag Keyword #retailcrm   Filed In Posted in Retail CRM



CRM Selection Insights that I've learned from 30 Years of CRM Consulting

CRM software selection insights share learning that reduces time and increases the likelihood of finding the best CRM software for your company. Based on more than three decades of CRM consulting experience, this post shares some of the most important CRM software selection insights to make the best decision when choosing CRM software. More CRM selection experience ...

Author By Chuck Schaeffer   Calendar 1/24/2021   Trackback Permalink   Hashtag Keyword #bestcrm   Filed In Posted in CRM Selection



What is Customer Relationship Management?

For many people reviewing CRM software, CRM is not what they think it is. Well, that is, if they think that CRM is software. That's an easy mistake to make. The truth is CRM software is a tool to achieve CRM, and CRM is a business strategy aimed at growing mutually rewarding customer relationships at scale. Understanding how the two work together delivers the most impactful results. More CRM defined ...

Author By Chuck Schaeffer     Calendar 1/3/2021   Trackback Permalink     Hashtag Keyword #crmdefined     Filed In Posted in CRM Software









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