Key components and capabilities of the Eloqua marketing automation software include:
Campaign Management—including Email Marketing, Email Deliverability, Website Forms & Landing Pages, Campaign Automation, Lead Nurturing, Social Sharing, Event Management and Multi-Channel Marketing
Marketing Measurement—including Dashboards & Reporting, Website Analytics and Campaign Analysis
Lead Management—including Lead Routing, CRM Software Integration, Lead Scoring and Sales Enablement
Contact Management—including Contact Profiling and Segmentation, Data Management, Data Integration and Preference Management
Eloqua's marketing automation software platform is available according to a number of parameters that proximate company size and marketing sophistication.
The Express edition is priced at $2000 per month and supports 4 to 10 users.
The Team edition is priced at $3200 per month and supports 11 to 50 users.
The Enterprise edition is priced at $6400 per month and supports 250 users.
At its core, Eloqua is based on principles that SiriusDecisions believes are vital to making any type of sales and marketing work.
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