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The Top 10 CRM Software Systems in India


CRM Software in India Insights and Vendor Snapshots

Sage CRM in India

As the 3rd largest business applications vendor in the world, Sage Group PLC supports over 6.1 million customers, employs over 14,500 staff and brings more than 25 years of experience working with small and medium sized businesses. Sage Software India Ltd is a subsidiary of The Sage Group PLC and has over 1000 customers in India for its CRM, ERP and Payroll products across industries, including, Trading and Distribution, Manufacturing, Services, IT/ITES, Financial Services, Media, Travel & Hospitality and Professional Services.

Sage Group PLC is the maker of ACT!, Sage CRM, SalesLogix and Sage CRM Cloud and delivers customer relationship management software products designed for the objectives and budget constraints of India small and midsize companies.

Sage ACT! has nearly 3 million global users and is possibly the most popular small business contact management solution in India. Sage CRM Cloud is the company's response to the high growth software as a service market. However, unlike most other SaaS CRM providers, Sage CRM Cloud is partner hosted. While this can provide a proximity advantage if hosted by a partner in India, many CRM software buyers recognize that most partners do not possess the data center infrastructures operated by almost all other on-demand CRM software publishers, and therefore, may put system uptime or information security at greater risk.

SageCRM is also a web based customer relationship management solution however designed for in house operation. This solution offers highly refined software configuration, business process automation and a complete 360 degree customer view. SalesLogix is the most functionally rich marketing, sales force automation and customer support application from the Sage Group.

The company's CRM software applications are designed for the SMB market and avoid the "one size fits all" market approach, or the scaled down versions of rigid, monolithic enterprise systems. Sage claims that its positioning of the right product for the right customer segment contributes to higher user adoption rates and more successful implementations.

Sage believes its product portfolio, holistic customer view, tight integration with its back office ERP systems and mature business partner network provide compelling advantages for companies in India. According to Thomas Abraham, CEO of Sage Software India, for any organization their best sales force is their customers and word of mouth is best method of advertisement. Sage supports enhanced customer support and customer experience management to maximize customer relationships. Also, the Sage value added reseller (VAR) network in India is significant, thereby offering customers local, on-the-ground support for the on-demand and on-premise CRM products.

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India is the fastest growing cloud computing market in the Asia Pacific region. With ongoing roll-outs of national broadband and 3G networks in India, a focus on reducing TCO, and demand for more scalability and flexibility in business applications, the cloud computing market in India is poised for continued growth."

~ Sanchit Vir Gogia, Springboard


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