||Dynamics CRM 2017 is the eigth product version for the customer relationship management software solution. Some pundits point out that there was never a version two and Microsoft accelerated their version count as they went from version one to version three. However, with a name change from CRM 5 to CRM 2011 and then from CRM 2013 to CRM 2015 to CRM 2016 to CRM 2017, Microsoft has discontinued the sequential numbering system.
Dynamics CRM is unique in a crowded marketplace as the same code set can be deployed on-premise or in the software-as-a-service (SaaS) model. Further, customers have the option to subscribe to Dynamics CRM directly from Microsoft or from various Microsoft partners.
Despite being a late entrant, Microsoft's cloud strategy is aggressive and includes Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS) solutions. The CRM software includes an SLA and permits hosting customers and partners to install sever-side code in Microsoft data centers. The cloud offering will continue to advance in combination with Azure. Other Dynamics CRM software strengths include seamless integration with Outlook, Office & SharePoint; role-based workflows; business intelligence (BI); and a suite of strong technology tools for adaptation or customization.
Microsoft also offers four separate Enterprise Resource Planning (ERP) products, which include Dynamics NAV (formerly Navision), Dynamics GP (formerly Great Plains), Dynamics AX (formerly Axapta) and Dynamics SL (formerly Solomon). In 2003, the company began an internal effort, code named Project Green, to merge the four ERP suites into a single solution. Just over two years later, Project Green was scrapped and the four products continue to be individually marketed and supported.
||Founded in 1975 and headquartered in Redmond, WA, Microsoft (NASDAQ: MSFT) is the largest software company in the world. The company operates five business segments, including Windows & Windows Live Division (Windows Division), Server and Tools, Online Services Division, Microsoft Business Division, and Entertainment and Devices Division.
Microsoft entered the business software applications market in December 2000 with the acquisition of Great Plains Software in a $1.1B stock purchase. This acquisition followed the Great Plains acquisitions of Solomon, FRx and RealWorld. Shortly after in July 2002, Microsoft acquired Navision Software for $1.3B, just after Navision has acquired Axapta. These acquisitions contributed to the formation of the Microsoft Business Solutions group.
At the time of the Great Plains acquisition, Great Plains had both an OEM relationship to resell Siebel (as the Great Plains Siebel Front Office or GPSFO) and was also developing a new CRM product solution. Microsoft's relationship with Siebel went sour and the in-house CRM product solution advanced to ultimately contribute to MS CRM and then Dynamics CRM.
||Public, NASDAQ: MSFT
Satya Nadella, CEO
Nadella was appointed Microsoft CEO in February 2014, succeeding Steve Ballmer. He was previously EVP of Microsoft's Cloud and Enterprise division and responsible for running the company's Computing Platforms, Developer Tools and Cloud Computing Services
Bill Gates, Chairman of the Board
Gates is co-founder of Microsoft Corporation and has served as the company's Chairman since incorporation in 1981. Gates served as Chief Software Architect from January 2000 until June 2006, when he announced his two year transition plan to leave the company's employment. Gates officially retired as an employee of the company July 1, 2008. Gates served as CEO from 1981 until January 2000, when he resigned as CEO and assumed the position of Chief Software Architect.
Steve Ballmer, CEO
Mr. Steve Ballmer is fomer CEO and a Director of Microsoft. Ballmer was appointed CEO in January 2000 following the departure of long time colleague and friend Bill Gates. He served as President from July 1998 to February 2001. He had served as Executive VP, Sales and Support from February 1992. Mr. Ballmer joined Microsoft in 1980.
By 2009 Microsoft Dynamics amassed over 1 million users in just over six years; an accomplishment that took top rivals eight years to achieve. By 2013, the company counted over 3.5M users and 40,000 customers. 2 of every 3 new customer acquisitions elect the cloud solution. Customers span company sizes, industries and geographies. A few marquee customers include Barclays Bank, City of London, Booz Allen Hamilton, Hard Rock, Polaris and Vodafone Iceland.
||Primary Microsoft competitors include the following:
- Sage - primarily in the on-premise SMB ERP and accounting software market
- Epicore - primarily in the on-premise ERP, accounting and manufacturing software market
- NetSuite - primarily in the SMB SaaS ERP and accounting software market
- Salesforce.com - primarily in the SaaS CRM software market
- Oracle - primarily in the middle market for both on premise and SaaS ERP and CRM
- SAP - primarily in the middle market for both on premise and SaaS ERP and CRM