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Oracle Strategy Update and Review |
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In a meeting between Oracle and the analyst community, Mark Hurd led the discussion of Oracle’s most pressing business strategies, which he described as engineered systems, cloud, social, mobile, Customer Experience (CX) and Big Data/Analytics. Here's some musings and analysis of Oracle's progress and where they stand in the competitive market. |
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Customer Experience Research Results and Actionable Take-aways |
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Oracle released an interesting Customer Experience (CX) research report performed by OKeeffe & Company. Among the key findings that no CX business leader should fail to recognize are a CX execution chasm, obstacles which challenge CX success, lessons from CX pioneers and the specific business processes that offer early and high payback opportunities for CX programs. |
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Oracle Acquires Eloqua—And What This Means to the CRM Industry |
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Oracle has acquired marketing automation pioneer Eloqua, and with this acquisition accelerates its growth into a red hot marketing software industry. But this acquisition is interesting not because Oracle gains an impressive product, but because this product is symbiotic with Oracle’s CRM and CX software solutions, and will further fuel a movement where competing CRM software publishers follow suit. |
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Oracle Customer Experience Explained by Anthony Lye |
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In this video discussion Anthony Lye, Oracle SVP, explains Oracle's Customer Experience (CX) software suite, the reason Customer Experience has become a corporate imperative, the sustainable benefits CX delivers if properly deployed and how Oracle CX software differentiates from CRM software and other application software solutions. |
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Oracle OpenWorld — CRM & CX Insights |
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This Oracle OpenWorld analysis focuses on the two questions related to Customer Relationship Management software and strategy: First, how serious is Oracle about making Customer Experience (CX) the next growth technology sector? And second, how well is Fusion CRM being adopted in the marketplace, and why? |
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Oracle OpenWorld Preview |
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Fresh from Dreamforce, analyst Denis Pombriant looks ahead at Oracle OpenWorld 2012. Oracle Fusion is now a year past General Availability, and some legacy systems such as Siebel, PeopleSoft and JD Edwards are a year older with customers showing more propensity to upgrade. Interestingly, Denis also suggests a thought leadership opportunity related to sustainability. |
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Anthony Lye Discusses CX Strategy and the Company's Unique Position with Oracle CX |
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In this podcast conversation with Anthony Lye, Oracle SVP, Cloud Applications Strategy, we discuss the objectives and factors pushing Customer Experience (CX) to the top of the board and CEO agenda as well as the underlying technologies, performance metrics and business challenges to be considered when deploying customer experience management programs. |
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Oracle Amasses CX Technology Suite |
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Oracle CX is less about being the successor to CRM and more about addressing a business opportunity using technology that supplements CRM. In fact where CRM ends and CXM begins is that intersection between company and customer—that point of engagement where suppliers use CRM data to personalize interactions and deliver a customer experience that satisfies customers. |
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Oracle CRM OnDemand Named in Top CRM Systems in Southeast Asia |
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Oracle maintains offices in Indonesia, Malaysia, Philippines, Singapore, which also supports Brunei, Cambodia, and Laos, Thailand, and Vietnam. Oracle CRM Demand is a global system available in English and Thai languages for Southeast Asia. This company's presence and cloud CRM market share have combined to make Oracle CRM OnDemand a top CRM in Southeast Asia. |
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Oracle Gunning for Salesforce.com? |
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When analysts predict the winning cloud CRM vendors—and their predictions stand in contrast—each gets the chance to bolster his position. Here analyst Denis Pombriant challenges Trip Chowdry's analysis that Oracle will overtake Salesforce.com and find itself in an opportunity to swoop in and buy the cloud CRM posterchild for 50 to 60 percent of the current Salesforce.com price. |
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Oracle CRM—CRM on Demand, Fusion CRM & What's Next From Oracle |
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Anthony Lye is responsible for Oracle CRM On Premise and Oracle CRM On Demand, CRM on Demand operations and Oracle's own deployment of CRM. He's a veteran of the CRM software industry and is equal parts strategist and spokesman. Here he explains Oracle's new strategies—including the Oracle Public Cloud, Oracle Social Network and relationship of CRM on Demand and Fusion CRM. |
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Oracle Acquires RightNow—A New Vision from the RightNow Summit |
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At the RightNow Summit 2011, the company had more to announce than attendees expected. To the surprise of most, the Summit opened with news that Oracle acquired RightNow Technologies. Analyst Denis Pombriant puts together the pieces, that is a string of Oracle acquisitions, including the RightNow purchase, to forecast a new B2C CRM vision. |
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Pay The Man, He's Worth It
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Analyst Denis Pombriant speculates ahead of Oracle Open World 2011, theorizes the inextricable link between Oracle's long term performance and its CEO, and hypothesizes new and revamped announcements regarding Oracle in the cloud, social CRM advancements and mobile CRM—including the power of mobile to support business analytics. |
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Oracle CRM On Demand Review
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When it comes to CRM in the cloud, the market has watched Oracle's near schizophrenic position regarding the validity of SaaS in the business software marketplace. But despite some initial reservations, Oracle has made up lost time, secured market share and advanced their Oracle CRM on Demand solution to earn a competitive leadership position in the cloud marketplace. |
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Will Oracle's Exalogic Elastic Cloud Reduce Costs and Complexity? |
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Oracle's Exalogic Elastic Cloud promises to reduce costs through improved simplicity and pre-packaged integration among hardware, platform software and business applications. NetSuite has standardized on it while Salesforce.com's Marc Benioff laments it. In this editorial we look at the promises and potential for Exalogic to impact the CRM and business apps landscape. |
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Oracle Named In Top 10 CRM Systems in India |
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Oracle was highlighted as part of the Top 10 CRM Software Systems in India special report. Oracle launched its India operations in August 1993 with less than ten people. One year later it became the first major U.S. software company to create an India Development Center in Bangalore. Today, Oracle India employes over 4000 and is one of the largest multi-national software employers in the country. |
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Oracle OpenWorld Recap and Review
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CRM Outsiders Editor Chris Bucholtz shares his thoughts of Oracle OpenWorld 2011, including the hand-wringing and angst that resulted from Marc Benioff's ejection from Larry Ellison's sandbox. He also raises some good questions, such as if Oracle was going to position Salesforce.com as their enemy, why not give them extra attention so people could understand the comparison between the two? |
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Nucleus Research Projects a Two Horse Race |
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Nucleus Research forecasts that enterprise software will be dominated by Oracle and IBM, and SAP's presence will diminish. "As customers contemplate costly upgrades or inflexible maintenance, and others consolidate to be more agile, SAP has no new generation to offer. The duct tape and shoestring fixes are unrealistic, and companies now have credible alternatives (Oracle, NetSuite, ...). |
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