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Pardot Competitors


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Reviewing the Pardot Software Competitive Landscape By Major Market Criterion

By Software Scope
Pardot delivers a software as a service (SaaS) marketing automation system with sophisticated lead acquisition and lead management functionality, including campaign management, email marketing, landing pages, forms, lead scoring, social media integration, CRM software integration and reporting with analytics.

Primary competitor marketing automation vendors of similar marketing automation software scope include Eloqua,, IBM Unica, Marketo, Manticore, Marketbright, Neolane, Oracle CRM on Demand, Silverpop and Teradata Aprimo.
By Customer Size
Pardot targets B2B small and midsize businesses (SMB).

Primary marketing automation software competitors which also serve the SMB market include, Manticore, Marketbright, Marketo, Neolane, Oracle CRM on Demand and Silverpop.
By Vertical Market
Pardot is in largest part a horizontal lead management and marketing software system. Like nearly all marketing automation software vendors, the bulk of their customer base consist of high technology and software technology companies.

While several marketing software competitors target certain vertical markets and select industries, the reality is that a high concentration of customers for most vendors include software and technology companies.
By Delivery Model
Pardot delivers a cloud-based or software as a service (SaaS) lead management and marketing automation application from remote data centers using a subscription pricing model. The application is not available on-premises or as a private cloud.

Primary SaaS or cloud marketing software competitors with the same deployment model include Eloqua,, IBM Unica, Manticore, Marketbright, Neolane, Oracle CRM on Demand, Pardot, Silverpop and Teradata Aprimo.
By Geography
Pardot is predominantly sold, implemented and supported in the United States. 90 percent of the companies customers reside in North America and the product is only offered in English. However, through joint ventures in the UK and Sweden, the company has begun branching out into Europe and is showing signs of success in Western Europe. Pardot has no joint venture, business partner or other representation in the and Asia Pacific region at this time.

Other marketing software vendors with global distribution, multi-currency management and multiple language editions who more broadly serve a worldwide customer base include IBM Unica and Teradata Aprimo.
By Price Point
With pricing in the range of $1,000+ to $3,000+ per month, depending largely upon software scope and email volume, Pardot is in the low to mid price range for marketing automation software.

The primary marketing software competitors in a similar price range include Eloqua,, Manticore, Marketbright, Marketo, Neolane,and Teradata Aprimo.





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