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Pardot Headlines

2.5 stars
ExactTarget Acquires Pardot
ExactTarget In a market move that may forecast accelerated consolidation in the marketing automation software industry, ExactTarget has acquired Pardot for $95.5M in cash and stock. While first glance may suggest that these two acquisitions offer symbiotic capabilities, a more thorough review suggests the products are complimentary, but not immediately synergistic.
4 stars
Pardot Deep Dive Review
Pardot Review In our Pardot review, we quickly learned there are more differences than similarities on many key marketing software evaluation criteria—the company is laser focused on its SMB target market, it achieves very high growth within the limitations of staying cash flow positive, its profitable, and without outside capital it marches to its own tune and not a third party exit plan or liquidation event.
  Pardot Pens Think Outside the Inbox: The B2B Marketing Automation Guide
Pardot Pardot co-founders David Cummings and Adam Blitzer have released "Think Outside the Inbox: A B2B Marketing Automation Guide" which delivers best practices for business-to-business (B2B) marketers. It also provides tips, tricks, and advice based on their experience as pioneers in the emerging field of marketing automation.. Go To ... Go To
  Pardot Ranks #1 in Lead Management Automation Total Cost of Ownership
Forrester Pardot's Prospect Insight has been ranked #1 in lead management automation total cost of ownership by analyst firm Forrester Research in the report "B2B Lead Management Automation Market Overview." Prospect Insight provides a low-cost, low-risk option especially suited to small and medium-sized business-to-business (B2B) companies.





About Pardot

Pardot is a provider of on-demand marketing automation software systems which offer a rich feature set, strong ease of use, and flexibility to permit greater marketing effectiveness and encourage higher sales productivity.



Being able to integrate Pardot with Microsoft Dynamics CRM is a huge timesaver for me. Prospect activity and actions against specific campaigns are easy to view and visible immediately in our CRM. We are now able to more quickly see which campaigns are the most successful and more closely monitor our outbound activity. Our sales representatives, who live and breathe in the CRM, know which information each prospect has been sent, and can easily open a discussion."

Joan Muschamp, Marketing Director, Portal Solutions

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