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Salesforce.com Coverage

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About: Salesforce.com, Inc. is a provider of enterprise software applications delivered via the software-as-a-service or cloud computing model. The company's flagship product is a customer relationship management (CRM) system designed for businesses of all sizes and industries worldwide. The company also provides a platform-as-a-service (PaaS) solution titled Force.com and manages a portfolio of integrated third party applications referred to as AppExchange. Salesforce.com markets its CRM and enterprise software solutions to businesses on a subscription basis, primarily through the direct sales efforts and indirectly through a business partner channel.
Founded: Salesforce.com was founded in March 1999 by former Oracle executive Marc Benioff along with Parker Harris, Dave Moellenhoff, and Frank Dominguez. Harris, Moellenhoff and Dominguez, three software developers previously at Clarify, wrote the initial sales force automation software. Marc Benioff and Magdalena Yesil were the initial investors and board members. Other early investors include Larry Ellison, Halsey Minor, Mark Iscaro, and Igor Sill of Geneva Venture Partners.
History: Salesforce.com has achieved a corporate growth unmatched in the SaaS CRM industry. Major milestones include the following:
  • 2016: Company acquires Krux, a data management platform, for $700M in order to grow the marketing cloud.
  • 2016: Salesforce acquires ex-Facebook CTOs collaboration startup Quip for $582M.
  • 2016: Company acquires Demandware for $2.8B and moves into digital commerce.
  • 2015: Salesforce acquires SteelBrick and its configure-price-quote (CPQ) solution for $300M.
  • 2014: Salesforce.com acquires RelateIQ for $390M. The startup "Relationship Intelligence platform" and big data company was founded in 2011 and had accumulated $69M in venture capital before its acquisition.
  • 2013: Only 3 days after the ExactTarget acquisition, Salesforce.com acquired 3 year old Business Intelligence (BI) company EdgeSpring. This tuck-in acquisition brings much needed BI and analytics to the CRM suite.
  • 2013: The company completes its largest acquisition to date, buying ExactTarget for $2.5B. ExactTarget has acquired Pardot in October 2012 for $95M, and interestingly this marketing automation software may bring the most sustained value to Salesforce.com.
  • 2012: Salesforce acquires GoInstant and its co-browsing technology for about $70M.
  • 2012: Salesforce.com acquires social marketing platform Buddy Media for approximately $689 million.
  • 2012: Salesforce acquires Rypple with its social performance platform and entry to HCM (Human Capital Market) as SuccessForce.
  • 2011: Salesforce acquires Assistly, a social and cloud-based customer-service help desk solution, for $50M in all cash deal. Assistly to be rebranded as desk.com. Earlier in the year the company acquired Dimdim (web-based conferencing), Manymoon (online collaboration tools) and Radian6 (social monitoring).
  • 2010: Salesforce acquires JigSaw (sales-oriented social network), Sitemasher (CMS), Activa Live Chat, Heroku (Ruby-based PaaS) and Etacts (email contact management). Company releases VMforce and Chatter and reaches 4,000 staff.
  • 2009: Company acquires GroupSwim (becomes part of Chatter) and Informavores (becomes Visual Workflow). Salesforce.com releases The Service Cloud, an extension to the company's customer service application and the company's next big go to market strategy (aimed to replicate the company's successful SFA adoption).
  • 2008: Salesforce.com acquires Instranet (which becomes Salesforce Knowledge), launches CRM for Google Apps, registers 100,000 Force.com developers, reaches 800 applications on AppExchange (from 460 partners), employs 3,300 staff (October 31), acquires 51,800 customers (January 31, 2008) and reports 44% increase in revenue to $1.08B (for fiscal year ended January 31, 2009). In September Freddie Mac is removed from the S&P 500 and replaced with Salesforce.com as the first SaaS company to be included on the index.
  • 2007: Salesforce.com acquires Kenlet (and converts CrispyIdeas product into Salesforce Ideas) in a quiet acquisition that was never announced. Also acquires Koral Technologies (contributed to Salesforce Content). Company launches Force.com, Visualforce and Salesforce CRM Ideas. AppExchange reaches 700 applications. First day of 100M transactions processed (July 26) and company reaches 2,600 staff, 41,000 customers and 1.1M subscribers. Salesforce forms alliance with Google and signs its largest global deployment with Japan Post Network for 40,000 subscriptions. On December 5, the company hits its million-subscriber milestone.
  • 2006: Salesforce.com acquires Kieden (becomes Salesforce for Google Adwords) for an undisclosed amount and Sendia (which is rebranded from AppExchange Mobile to Salesforce Mobile to Force.com mobile) for $15M cash, launches AppExchange, publishes Trust.salesforce.com, records its first day of 50M transactions processed (July 31) and reaches 1,800 staff, 29,800 customers and 646,000 subscribers.
  • 2005: The Summer '05 edition includes Multiforce 1.0—"The worlds first on demand operating system." Company staff grows to 1,100 employees, 20,500 customers and 393,000 subscribers (measured January 31, 2006).
  • 2004: Company reaches 675 employees, 13,900 customers and 227,000 subscribers (measured January 31, 2005). In June 2004, the company went public on the New York Stock Exchange under the stock symbol CRM, raising $110 million.
  • 2003: Company grows to over 400 employees in US, UK, Japan, German, Spain, France and Australia and grows customer base to 8,700 customers and 127,000 subscribers.
  • 2002: Company introduces the Enterprise Edition, Online Edition and the E-Business Suite. Customer acquisitions grow to 5,700 customers and 76,000 subscribers.
  • 2001: CEO John Dillon is fired and Marc Benioff assumes the top role. Salesforce adds marketing and customer support to the SFA system; Customers grow to 3,500 with 53,000 users.
  • 2000: Company launches its namesake SFA application and kicks off "The End of Software" campaign. By year end the company acquires 1,500 customers and 30,000 subscribers (as of January 31, 2001). Planning ahead, Salesforce.com also established a Japanese joint venture, Kabushiki Kaisha Salesforce.com, with SunBridge, Inc., to initiate sales efforts in Japan.
  • 1999: Company founded in a San Francisco apartment and kicks off "The End of Software" mantra. Blue Martini (now Escalate Retail) becomes the first Salesforce.com customer.
Ownership: Public, NYSE: CRM
Key Staff: Marc Benioff, CEO & Chairman
Marc Benioff is Chairman of the Board and CEO of Salesforce.com Inc. He co-founded salesforce.com in February 1999 and has served as Chairman of the Board of Directors since inception. He has served as CEO since November 2001. From 1986 to 1999, Mr. Benioff was employed at Oracle Corporation where he held a number of positions in sales, marketing and product development, lastly as a Senior Vice President. Mr. Benioff also serves as Chairman of the Board of Directors of the salesforce.com foundation. Mr. Benioff received a Bachelor of Science in Business Administration (B. S. B. A.) from the University of Southern California. More ...

Graham Smith, CFO & EVP
Graham Smith is Chief Financial Officer and Executive Vice President of Salesforce com Inc., since March 2008. Prior to that, Mr. Smith served as Company's Executive Vice President and Chief Financial Officer Designate from December 2007 to March 2008. Prior to salesforce.com, Mr. Smith was at Advent Software Inc. and served as its CFO from January 2003 to December 2007. In addition to Advent Software, he served as CFO of Vitria Technology and Nuance Communications, and also served at Oracle Corporation in various senior finance roles, lastly as Vice President of Finance for worldwide operations. Mr. Smith holds a B.Sc. from Bristol University in England and qualified as a member of the Institute of chartered accountants in England and Wales.

Frank van Veenendaal, President & Chief Sales Officer
Frank van Veenendaal is Chief Sales Officer and President - Worldwide Sales of Salesforce com Inc., since September 2008. Prior to this role, he was the company's President, Global Corporate Sales and North American Operations from December 2007 to September 2008 and the company's President, Worldwide Corporate Sales and Services from February 2007 to December 2007. Since joining the company in 2001, Mr. van Veenendaal has also served in various sales management positions, including Senior Vice President, North America Sales. From 1995 to 2001, Mr. van Veenendaal was Senior Vice President of Sales of Actuate Corporation, a software company. Mr. van Veenendaal received a B.S. from Rensselaer Polytechnic Institute.

Parker Harris, EVP Technology
Parker Harris is Executive Vice President - Technology of Salesforce com Inc., since December 2004. He co-founded salesforce.com in February 1999 and served in senior technical positions since inception. Since December 2004, Harris has served as the company's Executive Vice President, Technology. From October 1996 to February 1999, Mr. Harris was a Vice President at Left Coast Software, a Java consulting firm he co-founded. Mr. Harris received a B.A. from Middlebury College.

Jim Steele, Chief Customer Officer
Jim Steele is Chief Customer Officer of Salesforce com Inc., since March 2010. Previously, Steele served as Chief Customer Officer and President, Worldwide Sales from September 2008 to March 2010. Prior to this position, Mr. Steele was Company's Chief Customer Officer and President of International Operations from December 2007 to September 2008, and President, Worldwide Sales and Distribution of the Company from December 2004 to December 2007. Prior to that he was President of Worldwide Operations of the Company since joining salesforce.com in October 2002. From February 2001 to September 2002, Mr. Steele served as Executive Vice President, Worldwide Sales and Operations for Ariba, Inc. From February 1978 to January 2001, Mr. Steele served in a variety of globally focused executive roles at IBM. Mr. Steele received a B.S. from Bucknell University.

Competitors: Primary Salesforce.com competitors include the following:
  • Microsoft Dynamics CRM
  • NetSuite CRM+
  • Oracle CRM On Demand
  • Oracle RightNow
  • SAP Business ByDesign and SAP Sales On Demand
  • SugarCRM




Address 1 Market Street, Suite 300
San Francisco, CA 94105
Contact +1.415.901.7000
Email sales@salesforce.com
Website www.salesforce.com
Blog crmsuccess.blogs.com
Twitter @salesforce
Facebook Corporate Facebook
LinkedIn CRM Group linkedin.com/company/salesforce
YouTube youtube.com/user/salesforce






People always overestimate what you can do in one year and underestimate what you can do in one decade."

~ Marc Benioff, Salesforce.com CEO


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