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SAP Software Product Reviews

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SAP ERP & CRM Product Portfolio

SAP's software product portfolio includes SAP Business Suite software for large organizations; SAP Business All-in-One solutions, the SAP Business ByDesign SaaS solution, and the SAP Business One application for SMB (small and midsize businesses); The SAP BusinessObjects portfolio, sold from small to large companies; SAP solutions for sustainability to help enable organizations' sustainability initiatives, and The SAP NetWeaver technology platform. Key ERP and CRM applications include the following.

Customer Segment Sales Distribution Market
SAP Business Suite 7 Large enterprises Direct Designed for companies with 2,500+ staff and select vertical markets.
SAP Business
SMB Direct and channel Upper middle market (500 to 2,500 staff) on-premise ERP and CRM solution.
SAP Business ByDesign SMB Direct and channel Lower middle market (100 to 500 staff) software as a service (SaaS) ERP and CRM system.
SAP Business One Small business Channel Small business (less than 100 staff) on-premise ERP and CRM application.


SAP Market Sizing

Key to understanding SAPs business application product portfolio and target markets is understanding their market sizing and customer definitions.

SAP Market Definition

  • SAP recognizes that lower midsize enterprises (100-999 employees) represent the largest opportunity in the SME market and the company has aggressively ramped up to grow this customer share. There are ~1.3 million companies in this segment representing more than half of the SME revenue opportunity.

  • Thus far SAP is showing success in growing SMB market share – but significantly lower than in the LE segment. Overall, the competitor landscape is highly fragmented with many local players.


SAP SMB Product Positioning

SAP Business One   SAP Business ByDesign   SAP Business All in One
A suite solution designed for small businesses who have outgrown small business accounting-only software products.   An online, cloud computing solution designed for companies desiring the software-as-a-service (SaaS) value proposition.   An enterprise-wide, fully integrated ERP & CRM business software application delivered along industry solutions.
  • 10 to 100 staff
  • On-premise or hosted (not SaaS)
  • 2 to 6 implementation period
  • 500 add-on products
  • Support for 20 languages and 40 country specific versions
  • 100 to 500 staff
  • On-demand, SaaS deployment
  • Subscription pricing
  • 4 to 8 week implementation
  • 50+ partner products
  • Support for 4 languages with 6 country specific versions
  • 500 to 2,500 staff
  • On-premise or hosted (not SaaS)
  • 8 to 16 week implementation
  • Deeper back office functionality
  • 775 add-on products
  • Support for 25 languages and 52 country specific versions



About SAP

With over 100,000 global customers, SAP is the largest ERP and CRM software manufacturer. The company delivers its flagship SAP Business Suite 7 for enterprise companies. SAP addresses the SMB market with SAP Business All-in-One for the upper midmarket, SAP Business ByDesign for the software as a service (SaaS) market and SAP Business One for the small business market.

  • 102,500 customers (August 2010)
  • > 80,000 SME customers
  • > 61,000 SME channel customers
  • > 10,000 partners
  • > 3,000 VARs



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